The International Franchise Association is starting to look like the gang that couldn’t shoot straight. The group, a coalition of franchisers that includes international corporate conglomerates with highly recognizable brand names, has engineered a series of ham-handed blunders over the past several weeks, including a false claim wrapped in an insult of Senator Jack Latvala.
More on the insult of Latvala in a moment. First, a recap of the first set of blunders by the IFA, which launched a social media campaign urging people to contact Florida lawmakers and tell them to oppose Senate Bill 750. The problem is, they superimposed Florida lawmakers’ photos over a picture of…California.